As brand strategists and storytellers, Big Fish provides the rocket fuel that launches and evolves many of the world’s most admired brands in media and technology.
Powerhouse companies like A&E, Comcast, CNN, Discovery, Food Network, FOX Sports, FX, Global Citizen, Hallmark Channel, Hewlett Packard, HBO, HGTV, History, Hulu, Microsoft, MTV, National Geographic, NBC Universal, Twitter, SAP, Sony Pictures Television, TNT, and Verizon.
What we’ve learned from uncovering the true purpose of these brands, scripting narratives, designing materials, and inspiring leaders we give to you so you can connect with your unique value in the marketplace, supercharge your business, and reach your highest potential.
The presentations we create with our clients in media and tech are true influencers– driving billions of dollars in revenue. We support these persuasive brand stories with sales training, trade advertising, and sizzle videos that captivate the toughest audiences and motivate them to say, yes, you’re right: my brand absolutely has to partner with yours.
Robin Fisher Roffer 
Peter Belsky 
John Gibson
Meet the Team
Robin Fisher Roffer
CEO, Chief Creative Officer
Media brand strategist and storyteller, Robin Fisher Roffer leads an award-winning creative team adept at unearthing a brand’s mission, essence, and filter, its look, feel and tagline, market positioning, value proposition, and key messaging to both consumers and the trade.
Prior to running Big Fish, Robin was in at the beginning of TNT as Manager of Creative Services. During her tenure at Turner, Robin greenlit the campaign that turned CNN into The World’s News Leader. With a mission to guide companies and their people to write, tell, and live their greatest story, Robin has authored four books including Make A Name For Yourself, and her latest book, Your No Fear Career.
Robin also keynotes corporate conferences at companies such as AIG, Microsoft, Hewlett Packard, Starwood, and Walmart, and top business schools like Columbia, Northwestern, USC, and Wharton.
Peter Belsky
Art Direction & Design
Designer Peter Belsky is a fully digital brand steward whose work spans web, video, film, presentations, and print. His award-winning projects have elevated powerhouse media brands such as FOX Networks, Food Network, HGTV, Discovery, Comcast, Turner Classic Movies, and more.
Beyond the screen, Peter has conceived and executed campaigns for Aesop, Tiffany & Co, Swarovski, Infiniti, Suburu, Pepsi, Sesame Street, and Sun Microsystems. From motion graphics for broadcast to identity pieces and advertising to promotional and industrial videos, Peter is adept at all aspects of design and sees every project through brilliantly from start to finish.
John Gibson
Editorial Director
John Gibson is a well-known content creator with a diverse portfolio of work that comes to life on any platform. At Big Fish, John writes brand anthems, speeches, video scripts, and inspiring ‘north star’ narratives with actionable impact in every word. His mastery is in identifying and empowering the unique ‘voice’ of each client.
In addition to conceptualizing breakthrough campaigns, taglines, and presentations for Discovery, Food Network, HGTV, OWN, and FX, John’s work has been part of campaigns for Tom Ford, Louis Vuitton, Calvin Klein, Tommy Hilfiger, Dior, Saks Fifth Avenue, Neiman Marcus, and SoulCycle.