The Weather Channel

Fall Ad Sales Presentation

When Big Fish was asked to create a theme and sales story for The Weather Channel’s fall presentation, we went straight to the relevance of the brand and arrived at “Meet The Moment.” Consumers watch The Weather Channel when they want to walk their dog, go for a run, head out to work or throw a barbeque The Moment when consumers are ready to DO something is the moment advertisers need to meet them in Weather Channel’s trusted environment and tell their story.