When National Geographic laid out a bold new programming strategy designed to deliver even greater value for consumers and brand partners, Big Fish was there to run a messaging workshop, script the narrative and design the presentation. The tagline, “Going Further” signaled the network’s transformational change into scripted content like Genius, while staying true to the network’s unrivaled sense of purpose.  Big Fish has been collaborating with the iconic brand since 2001 when the network launched on cable.