As brand strategists and storytellers, we approach each writing assignment with a singular focus: uncovering the purpose and essence of the brand. We delve deep into the vision, mission, and core messages, crafting a narrative that breathes new life into the brand and shapes impactful announcements. This approach yields tangible results, as demonstrated on June 18, 2024, when Antonio Neri, CEO of Hewlett Packard Enterprise, and Jensen Huang, CEO of NVIDIA, took the stage in Las Vegas for an unprecedented keynote in the realm of technology.

In moments of great significance, the venue must match the magnitude of the occasion. With the announcement of HPE’s private cloud and groundbreaking AI solutions, a setting befitting such a momentous event was required. HPE made the bold choice to give the first-ever keynote in Sphere and sought the expertise of Big Fish, an agency renowned for their ability to create dazzling keynotes that have propelled CEOs and their companies to unparalleled success.

Big Fish swiftly set the tone for the keynote and the entire conference with their guiding principle: “Intelligence has no limit.” This powerful statement encapsulated Antonio’s unwavering belief in the transformative power of AI and ignited a dynamic and engaging on-stage conversation between Antonio and Jensen. This exchange highlighted a mesmerizing 75-minute presentation, driving the entire AI-driven HPE Discover 2024 conference.

The result? A surge in stock price and sales, as the compelling narrative and visionary messaging resonated deeply with the audience. By partnering with Big Fish, HPE elevated their brand narrative and unlocked new dimensions of value.

Hewlett Packard Enterprise / NVIDIA keynote at Sphere:

Results

“Congratulations and thank you for the incredible amount of work you did for the first-ever keynote at Sphere!  You are an incredible addition to the team and elevated the entire show and process. We love your work and we love you!”

ROB PACE  
President  
i4D Event Services

“You were a huge part of this success, Robin Fisher Roffer!!  Your vision, discipline and ability to bring the storyline to the right level was the catalyst for this moment. Thank you for being an incredible teammate, leader and friend!

KRISTI CALHOON
Managing Director
i4D Event Services

“Robin, we so enjoyed our partnership with you! You’re an incredible storyteller!”

JENNIFER TEMPLE
Executive Vice President, Chief Communications Officer 
Hewlett Packard Enterprise