Big Fish and Food Network have had a long and fruitful partnership for close to a decade. Every year we sit down together and arrive at a fresh new story for the iconic brand that will elevate its relevance and value across every platform—from TV to online to the beloved magazine. The result is a household name brand with enduring talent that advertisers continue to put at the top of their buys.
Sales Strategy & Story
Bringing sales and marketing executives into the boardroom for a half-day workshop always reveals a relevant and compelling sales story. Together, through interactive exercises, a powerful theme is revealed along with supporting key messages which underscore the benefits of partnering with Food Network.
Once the sales story is approved, and the benefits are defended by bulletproof research, Big Fish creates the visuals to support the message all in an effort to earn attention, retention, potency, and impact.
You are terrific collaborators and we truly appreciate all of the beautiful work you have done with us and for us. The selling season has gone very smoothly. Thanks for herding all of us cats so well—not an easy job and you do it with aplomb!KAREN GRINTHAL
EVP, National Ad Sales