Hispanic Upfront

The future is Hispanic. There are 57.5 million Hispanics in the US today. And with 3 out of every 5 births in America among Hispanics, this segment is on a skyrocketing trajectory of importance. To underscore this point, Big Fish scripted and designed an advertiser-directed presentation positioning Discovery Hispanic US as their “Bridge to a New Life” and an essential part of a general market media buy.