When Comcast set out to unify five different platform services companies with its engineering area, Big Fish positioned and branded the collection to the media industry inspiring clients to create deeper partnerships. In addition to crafting the brand strategy for the newly formed Comcast Platform Services, Big Fish wrote, designed and produced the brand look and feel and trained employees in regional offices and at a launch summit. The culmination inspired collaboration among the various teams and increased revenue to the organization

Brand Strategy

Big Fish conducted a series of one-on-one executive interviews at all five acquired companies and synthesized the findings to arrive at the theme “We Turn On TV.” A messaging workshop followed with key stakeholders revealing a powerful new brand strategy that spoke to the benefits of the combined offering.

Design

In collaboration with motion graphic designers at Trollback, we created a look and feel for Comcast Platform Services that illustrated the legacy of coax cable and the breakthrough innovations being created by each acquired company.

Results

Now that
was phenomenal!  Thank you so much for
your personal investment over the last week with the teams in NY and Denver. I
love the authenticity, depth and practicality of the training… which you are
and delivered to the comprehensive body as well as the individual.

TODD A. PORCH
Vice President
Comcast Platform Services