Branding Workshops
DISCOVER YOUR BRAND: THE WORKSHOP
During a daylong workshop, Big Fish CEO Robin Fisher Roffer takes top executives on your team through eye-opening exercises that dig deep to find the essence of your brand and uncover the key benefits that differentiate it from the pack. Employing our proven 8-step brand-building methodology to define and position your company or product, we ultimately create an emotional connection with consumers, advertisers, distributors and employees.
Our Brand Strategies provide a powerful communications platform that everyone inside and outside the company can interpret and use, which in turn creates:
AUTHENTICITY…
Unification of vision under one strong value-based proposition
CLARITY…
Solid foundation for all future communications
CONSISTENCY…
Employees will be singing from the same songsheet
SAMPLE WORKSHOP AGENDA
9:00am | Zero In On The Brand’s Mission
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10:30am | Unearth The Soul Of The Brand
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12:00pm | Identify The Target Audience (Working Lunch)
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1:00pm | What Makes Us Different?
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2:00pm | What’s Standing In The Way?
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2:30pm | Define The Look, Feel, And Personality
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3:30pm | Attract and Build The Audience
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4:30pm | Adjorn |


