DISCOVER YOUR BRAND: THE WORKSHOP
During a daylong workshop, Big Fish CEO Robin Fisher Roffer takes top executives on your team through eye-opening exercises that dig deep to find the essence of your brand and uncover the key benefits that differentiate it from the pack. Employing our proven 8-step brand-building methodology to define and position your company or product, we ultimately create an emotional connection with consumers, advertisers, distributors and employees.
Our Brand Strategies provide a powerful communications platform that everyone inside and outside the company can interpret and use, which in turn creates:
Unification of vision under one strong value-based proposition
Solid foundation for all future communications
Employees will be singing from the same songsheet
SAMPLE WORKSHOP AGENDA
|9:00am||Zero In On The Brand’s Mission
|10:30am||Unearth The Soul Of The Brand
|12:00pm||Identify The Target Audience (Working Lunch)
|1:00pm||What Makes Us Different?
|2:00pm||What’s Standing In The Way?
|2:30pm||Define The Look, Feel, And Personality
|3:30pm||Attract and Build The Audience
The workshop was a huge success, both in the moment and in the weeks since then. I think a big impact was made in a number of areas, but perhaps most significantly in team-building and focus. I was also struck by how effective you were at keeping everyone on track, gently helping everyone to understand the various exercises and results, and basically just shepherding us along so gently and skillfully that everyone felt like a rock star.
Thank you for your brilliant spirit, and incredible strength. And your unconditional support of not only me, but the fantastic women in my group.
After Robin’s unique workshop, we felt inspired by a brand that had long felt tired. Building on our new direction, we rolled out a website, image campaign and on-air spots. Five years later, we are still using the creative Robin developed!