WATCH ROBIN IN ACTION
Robin Fisher Roffer is ranked #5 among the World’s Top 30 Brand Gurus. Her captivating keynote presentations and workshops build on material from her three critically acclaimed books. From Citibank and Sam’s Club to Mattel and the Wharton School of Business, Robin has revealed the secrets to building great brands and inspired participants to embrace their uniqueness, focus on their strengths, and work with greater authenticity to gain influence.
PERSONAL BRANDING
MAKE A NAME FOR YOURSELF: CREATING A PERSONAL BRAND STRATEGY FOR SUCCESS
In any economy, having a strong personal brand is essential to standing out from the pack and bringing maximum value to employers, coworkers, and clients. Based on her critically acclaimed book Make A Name For Yourself, Big Fish CEO Robin Fisher Roffer leads audiences through the same eight steps she uses to create and evolve world-class brands like Sony, MTV and CNN and applies this methodology directly to the people in your organization.
PUTTING PERSONAL BRANDS ON THE FRONTLINES
The emotional connection employees create with their customers is crucial to your company’s success. As the main point of contact, customers see the people on the frontlines as your brand. The stronger the personal brands of these employees, the more willing customers are to come back and purchase more products and services from your company. From developing a stand out selling style to identifying extraordinary talents to looking the part you play, Robin Fisher Roffer’s message will inspire participants to build a personal brand that improves their customer service and in turn makes your brand stand out from the crowd.
TURNING IT AROUND: REINVENTING YOURSELF AND YOUR BUSINESS
The business topic of our times, Turning It Around gives both entrepreneurs and executives proven strategies used by some of the top turnaround experts in the world. Based on Robin Fisher Roffer’s video e-book Reinvent Yourself, the principals of re-branding are revealed in this highly engaging talk. As America’s leading reinvention specialist, Roffer will inspire audience members to define exactly what they do well, fearlessly make course corrections and evolve to a new place that reflects an organic progression towards a successful next chapter.
CORPORATE BRANDING
THE 4 SPARKS THAT WILL IGNITE YOUR BRAND
Brand strategist. Reinvention specialist. Robin Fisher Roffer provides the rocket fuel that has launched and evolved top media brands such as CNN, Comedy Central, MTV, FX, Disney and ESPN Networks, among others. During this must-see session, Roffer will demonstrate four proven brand sparks: 1) unearthing the big idea, 2) celebrating the audience, 3) motivating fans to create content and 4) evolving the brand to increase relevance. With eye-opening case studies and stories, Robin will give you the tools to create captivating content-driven strategies that regain and maintain brand loyalty.
THE BRANDED TEAM: BUILDING A WINNING GAME PLAN
Having a strong esprit de corps starts with uniting your people with a powerful mission and common language. Within your corporation, your team is seen as an independent profit center that must cultivate entrepreneurial sensibilities in order to succeed. This half-day or daylong workshop uncovers specialties and expertise that will elevate your team’s profile, productivity, and relevance to the corporation and its customers. In the process, your team will create a clear value proposition together that builds unity and drives revenue.
FEARLESS INNOVATION
THE FEARLESS FISH OUT OF WATER: LEVERAGING DIFFERENCES TO SUCCEED
In today’s fiercely competitive market, it’s critical to stand out from the crowd. Set the tone for your conference with a message that helps participants embrace, enhance and communicate their uniqueness so that they can live and work fearlessly and prosperously in today’s economy. Whether you’re a woman in a male-dominated workplace, a minority, a geek, a nonconformist, or just boldly individual, being different doesn’t have to harm your career—in fact, it can actually fuel your success.
THE FEARLESS SALES FORCE: BUILDING A VALUE PROPOSITION THAT CLOSES THE DEAL
Maximizing performance from your sales team has never been more critical. The quality of their efforts can mean the difference between your company’s success or failure. In her dynamic address and breakout workshop, Robin Fisher Roffer guides your sales force to uncover a value proposition and key sales messages that resonate now sparked by her “ABC’s of Fearlessness” (Action, Belief and Courage). Galvanizing your salespeople, Roffer will help them to all “sing from the same song sheet” so that they reach and even exceed sales goals by attracting new customers, generating greater customer loyalty and increased revenue.
