Since 1994, when FX launched as the flagship basic cable network from Fox, Big Fish has been there– helping to evolve the brand and shape the message. Our most recent project involved crafting a bold new story for the trade, which translated into a multi-media presentation and show-stopping four-page spread in Multichannel News, the cable industry’s leading trade publication. While The Shield was in its final season, Sons Of Anarchy was just beginning. The inside pages reminded affiliates of the network’s strong track record, while the front and back covers spoke to FX’s commitment to originals.