WET N WILD

WET N WILD BEAUTY BENEFITS

As the agency of record for wet n wild Beauty Benefits, we were tasked to use our expertise with glamorous shows such as America’s Next Top Model and Project Runway to give the fledgling cosmetics brand maximum digital exposure and consumer interaction. To that end, we wrote the brand strategy, created the website, developed e-newsletters, established social networking communities, executed grassroots promotions on beauty and fashion blogs, and negotiated product integration and editorial on fashion powerhouse Glam.com as well as other sites.