MTV Networks

When one of television’s most revered network groups sought to unify their vision and redefine their brand, naturally, Robin Fisher Roffer was the expert they turned to for guidance. Robin masterfully led the charge, creating a strategy for MTV Networks to position themselves as the premier home to television’s strongest brands and most loyal audiences, while reaffirming their prowess as a cable network from our brand strategy, MTV Networks unified their 22 networks beneath it’s corporate umbrella to present a stronger, more potent offering for distributors. In this case, the whole became greater than the sum of its parts!