Hallmark Channel

Big Fish was a driving force in the successful launch of Hallmark Channel. Contributing to the fledgling network’s ad sales, distribution and ratings success, we served as the marketing team for the first six months and stayed on as consultants well into the network’s second year creating Affiliate and Ad Sales plans, a domestic and international Upfront presentation as well as various sweepstakes that increased holiday programming viewership. Our crowning achievement was creating a pro-social campaign and website around the critically-acclaimed program, Adoption.