CB Richard Ellis

CB Richard Ellis Investors called upon Big Fish to develop a brand strategy that resonated with its commercial clients and clearly established them as the authority on commercial Real Estate. Big Fish conducted a day-long brand discovery workshop with key CBRE executives utilizing our eight-step brand building methodology. We then crafted the strategy and used it as the creative platform to develop break-through trade advertising and glossy marketing collateral that conveyed to potential clients that as the global leader in commercial real estate investment, CBRE thinks “Outside The Building” and delivers real results and real value.