Bloomberg

Bloomberg

When Bloomberg Television wanted to clarify its position and strengthen its brand around the world, they called Big Fish. After a series of executive interviews, we crafted the global brand strategy and rolled it out via simulcast to 80 bureaus. Then, using the strategy as a blueprint, we created the network’s advertising and marketing materials including print, sales kits, direct mail, promotions, web design, etc. The brand we created proved the credibility and viability of Bloomberg Television as the professional’s choice for business and financial news.