In an effort to strengthen its advertiser offering, BET called upon Big Fish to unite all of their network brands. We quickly got to work arriving at a new value proposition that translated into a strategic trade communications plan and muliti-media Upfront presentation. Finally, we created a style guide that united all of BET’s brand’s into one streamlined piece that could be used by stakeholders to communicate the importance of each network and their collective value. The results reverberated across the industry; showing advertisers the power of partnering with BET across multiple platforms.