With over $23 billion in assets, Aon is the #1 insurance broker in the world. When Big Fish was asked to re-brand this global giant, we built on their strengths and repositioned Aon as more than a broker, rather a team of experts whose mission is to build wealth and create opportunity. Summed up in the tagline, “Beyond Protection. Partnership.”, the new value proposition became a self-fulfilling prophecy. To spread the word to prospects and clients, we created an ad campaign, multi-media presentation and sales kit. A culture guide and road show helped shift the sales approach into overdrive!