ARE YOU TIRED OF BEING THE BEST-KEPT SECRET IN YOUR INDUSTRY?
It has never been so important to create a “brand”, not just for your potential customers but for YOURSELF. It is the first step to success, but it’s also sooo overlooked and misunderstood. Without a solid and relevant brand, you are just another fish in the sea. It doesn’t matter how good you are at what you do, or how amazingly superior your product is compared to what else is out there – if you are not the one people think of when it’s time to buy, then you have got to change the way they think of you!
GET READY TO REINVENT YOURSELF IN 30 DAYS.
WATCH THE FIRST TRAINING VIDEO FREE RIGHT NOW!
Reinvention Specialist Robin Fisher Roffer is ranked #5 among the World’s Top 30 Brand Guru, and she provides the rocket fuel that has launched many of the world’s most admired brands. Guiding powerhouse players like CNN, Sony and Disney, she differentiates brands from her competitors and will do the same for you in her new groundbreaking video training program REINVENT YOURSELF IN 30 DAYS.
What is your Brand Marketing Strategy?
If your answer is “my logo” or “my slogan”, you need to know that it is SO much more than that. Simply put, your brand marketing strategy is YOU!
Your brand marketing strategy is more than just getting your prospects to choose you over your competition. It’s about getting them to see you as the solution to their problem. You can be the best in your field, you can have the best products out there – but it doesn’t matter if your target audience doesn’t know you exist.
Business owners, executives, sales professionals… to your prospects, you all sound the same! Unless you have a unique brand identity. You can’t just go out there and say, “I’m the best. You should buy from me.” Nobody likes to be sold, but everyone likes to buy. But will they buy from you??
Well, why should they?
See if any of this sounds familiar:
- I’m the best-kept secret in my field and I can’t stand it anymore.
- My prospects/target market can’t tell the difference between me and my competitors.
- My competitor is able to charge so much more than I can and it frustrates me.
- I want to raise my prices but every time I try, I hear “that’s too expensive” and they won’t pay.
- Why is my competitor able to charge so much when I know my product is SO much better?
- My “elevator speech” sucks. When I tell people what I do at networking events, their eyes glaze over.
- I can’t communicate what I do simply and effectively.
- My pitch sounds the same as my competitor. There’s very little that’s different.
All businesses succeed on the power of the brand they create for themselves.
Here’s how most people think of creating their own brand identity, and I’m going to show you why this is DEAD WRONG. They come from the mindset of describing their product or service first. Then they get into how they do what they do, and then why you should buy from them. Sound logical?
It’s trash.
If you want to set yourself up as the first person or company people think of in your market, then you need to make a radical shift in the way you present yourself. Companies that I’ve worked with like Sony and Disney, get this. They work from the inside out, and they tell you WHY you should pick them FIRST above all the other choices that you have. Then they get into HOW they do what they do, and FINALLY they tell you WHAT it is they’re selling. And by that time, you’re pulling out your credit card because you want to align with them. They have resonated with you from the start, and the product or service is a by-product of the desire they have created.
Working your way from the inside out is KEY to separating yourself from your competition. And it starts with defining yourself, YOU as a person, and incorporating this into the “why” of your business.
I’m ready to reinvent myself!
Reinvent Yourself In 30 Days Total Package $497
IF YOU DON’T BRAND YOURSELF, SOMEONE ELSE WILL. AND THEY WILL PROBABLY GET IT WRONG!
Make sure this never happens to you! While attending an industry conference, an old friend and client of Robin’s introduced her as the “sweepstakes queen of cable.” At first, it felt good to be the called “the queen”. Then it quickly felt uncomfortable. The title he bestowed upon her came from her success in driving viewers to watch more TV by enticing them with prizes like “watch Shark Week on Discovery Channel and win a chance to go shark feeding in Tahiti”- that sort of thing. That was one of the hats she proudly wore, but it wasn’t the most important thing that she wanted people to remember her for. Robin was and is a BRAND STRATEGIST, and his label marginalized her talents and dreams, and if she didn’t do something about it, she’d never get the branding work that she so desperately wanted to move her career ahead.
Have You’ve Been Pigeonholed That Way? Then It’s Time To Take Charge Of Your Brand.
Your first priority is to create a self-definition, in a word or very short phrase. Sound impossible? Our Reinvent Yourself In 30 Days Brand Mastery Program will walk you through this, step-by-step, and help you to drill down to the core of your authentic brand identity. This is what we do at Big Fish. We’ve done it for Fortune 500 corporations, and the same process will work for you too.
It doesn’t matter if you are in business for yourself, or if you are an employee working on salary or commission. You need to define who you are so that others will know why they want to work with you!
Here are 3 critical reasons why you need to Reinvent Yourself now:
- So you can connect faster, easier and more meaningfully with the people you need to influence
- So you can be seen as the talented professional you are
- So you can get more clients because they understand EXACTLY what you do, why you do it better than anyone else and why they need to hire you.
What are your current business/career goals?
- I want to earn more money
- I want to earn a great living doing what I love
- I need a great tagline that defines me
- I want to develop a brand that will stand out
- I want to change people’s lives
- I want to be a powerhouse in my industry
- I want to put my entrepreneur shoes back on
- I want a step-by-step marketing plan to reach my ideal clients
- I want to work 9-5 because I want to, not because I have to
Corporations easily pay $25,000 for the marketing strategies that this video program teaches you
Reinvent Yourself In 30 Days Brand Mastery Program
What is it? Imagine having one of the world’s leading brand strategists as a coach, helping you reach your potential every day for 30 days. That’s just what you will get in this intensive video program, which will guide you through the process of launching your own brand.
How does it work? Each day you will watch a short video and tackle the accompanying workbook exercises. (Altogether the time you’ll spend is less than 30 minutes a day.) In the video, I will set up the theme for the day, explain what you need to accomplish in your workbook exercises, share my own personal branding stories and show you examples of my workshop participants as I help them complete the exercises. In just 30 days you will have your personal brand strategy completed, giving you the tools you need to:
- Reconnect with your unique value
- Reestablish your relevance in the marketplace
- Declare your mission
- Differentiate yourself from your competitors
- Overcome your barriers to success
- Draft a solid marketing plan to realize your goals
The definition of a BRAND is to have meaning beyond your name. This creates an emotional connection that becomes unbreakable. Like when you think of Coke, you think “refreshing”, or when you think of Nike, you think of the active lifestyle.
You and your business can be a brand too. What do people think of when they see YOUR name, or the name of your business? If you were able to create that meaning beyond your name, that emotional connection using your own brand, you would be able to:
- Connect faster, easier and more meaningfully with your potential customers
- Create deeper and more profitable relationships with your customers
- Charge more for your products and services
- Get more customers because they understand exactly what you do, why you do it better than anyone else, and why you need to do it for them
- Exert less effort and make more money
Finally, a program from a brand master that will help you jump start what’s next in your career or business FAST!
Part I – Define Your Value And Purpose
In the beginning, you’re going to peel away the layers to get to the absolutely authentic you. Then, you’ll define your true passions, and identify your talents and what makes you completely unique. At the end of this section, you’ll put it all together to define your purpose, declare your specialty (or expertise) and create your mission.
Part II – Build Your Brand
The next ten steps on your journey will build your brand using the exercises completed in Part I as a foundation. Here’s what’s in store for you in Part II:
- Describe your brand in a way that captivates and creates desire
- Identify who you need to influence, and how to attract them to your brand
- Figure out what fears or obstacles are standing in your way of success
- Arrive at solutions that bust through these brand barriers
- Learn how to dress the part you play, so you can play it better
At the end of Part II, you will have all the copy you need for your advertising, presentations, pitches, website, social media pages, etc!
Part III – Craft Your Marketing Plan
I’ll give you all the tools to writing a world-class marketing plan for your business or career. (You won’t want to miss my tips for creating a powerful social media strategy.) Plus, you’ll crunch the numbers so you can get the most out of your investment in brand you.
A structured, linear program with daily video support to keep you on track and on your way.
For the next 30 days, your job is to watch each video and complete all the exercises in the accompanying workbook to discover, define, and learn how to effectively communicate your unique talents and abilities. With this end in mind, you’ll increase your influence and effectiveness and thrive in your career.
Robin will be with you every step of the way– motivating and inspiring you with true stories and effective tactics to reinventing yourself. At the end of each video, she’ll give you a Secret Of The Day to reinventing yourself that will spur you on in your process.
RECEIVE ONE-ON-ONE CONSULTING WITH ROBIN
FREE BONUS – $1,500 VALUE!
As an extra bonus, Robin will personally review your mission statement, tagline and brand description – giving you my feedback and suggestions on a call after you finish the program.
That’s a $1500 value… absolutely free!
Corporations pay us $25,000 just to spend the day evolving their brands.
In this program, Robin will give you the same revolutionary process she uses with mega-brands to empower you to identify and develop your unique talents so that you can stand out from the pack and propel your career and business forward!
You pay less than $17 a day to get the same expertise.
In just 30 days you will complete your personal brand strategy, giving you the tools to:
- Reconnect with your unique value
- Reestablish your relevance in the marketplace
- Declare your mission
- Differentiate yourself from your competitors
- Overcome your barriers to success
ORDER TODAY AND RECEIVE THESE FREE BONUSES
FREE Bonus #1: Receive one-on-one consulting from Robin
Robin will personally review your mission statement, tagline and brand description – giving you her feedback and suggestions after you finish the program.
That’s a $1500 value… absolutely free!
FREE Bonus #2: Receive a free chapter from Robin’s personal brand bible, Make A Name For Yourself
Take Charge Of Your Career or Business Right Now!
TOTAL PACKAGE INCLUDES:
- Reinvent Yourself In 30 Days DVD set and online version
- First chapter of Make A Name For Yourself
- Free personal review of your mission statement, brand description and tagline
- All for the introductory price of $497
Get a Renewed Vision for your business and its future.
Reinvent Yourself In 30 Days Total Package $497