When Interviewing Tell Your Greatest Story

By Robin Fisher Roffer

First impressions are critical when creating a personal brand

Years ago when I was first building my business, I used to reveal way too much. The more insecure I felt, the more I would blabber on. This need to be heard was just one of the self-protections that had become part of my identity.  I was a performer, and unconsciously I viewed everyone as my audience.  I was convinced that if I could entertain them, I would win their approval, and thus their business.

On my second date with my husband Steven, he interrupted me as I was regaling him with stories about my college years. He asked, ‘‘will the real Robin Fisher please stand up?’’ I felt exposed, unsure of what to do next.  Only moments earlier I’d felt confident and charming.

This experience was a turning point in my life.