Grow Your Business



With so much competition and change happening in the market, it’s never been so important to create a compelling brand for your business. Yet, branding is so overlooked and misunderstood. Without a solid and relevant brand, you are just another fish in the sea. It doesn’t matter how good you are at what you do, or how amazingly superior your product or service is compared to your competitors– if you are not the one people think of, then you’ve got to change the way they think of you!

By creating an authentic and relevant brand, your business will:

  • Attract dream clients who want to spend money with you
  • Create a vortex of demand for your products and services
  • Be recognized for the high value you deliver
  • Be perceived as mission-driven and fueled by integrity
  • Distinguish yourself from competitors
  • Be recognized as a leader in your industry
  • Grow faster by attracting lucrative partnerships


Reinvent Yourself In 30 Days Total Package only $50 on Udemy

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Robin Fisher Roffer is ranked among the World’s Top 5 Brand Gurus providing the rocket fuel that has launched many of the world’s most admired brands. Guiding powerhouse players like CNN, Sony Pictures, Warner Bros. and Microsoft, she differentiates brands from their competitors and will do the same for you in her new groundbreaking video brand mastery program REINVENT YOURSELF IN 30 DAYS.

How are you being perceived by prospects? Is it how you want to be thought of and valued?

Look, business is a talent show. No one knows what’s special about your company better than you do. So, don’t squander it… focus on it! Create a value proposition by fearlessly planting your flag in the ground and declaring your specialty — what your business can do better than anyone else. If you haven’t done this for yourself, others have probably done it for you, but they might have gotten it wrong.

What is your Brand? Do you even have one?

If your answer is “my logo” or “my slogan”, you need to know that it is SO much more than that. The definition of a BRAND is to have meaning beyond your name. This creates an emotional connection that becomes unbreakable. Like when you think of Coke, you think “refreshing”, or when you think of Nike, you think of the active lifestyle.

Your business can be a brand too. What do people think of when they see YOUR name, or the name of your business? If you were able to create that meaning beyond your name, that emotional connection using your own brand, you would be able to:

  • Connect faster, easier and more meaningfully with your potential customers
  • Create deeper and more profitable relationships with your customers
  • Charge more for your products and services
  • Get more customers because they understand exactly what you do, why you do it better than anyone else, and why you need to do it for them
  • Exert less effort and make more money

Your brand is more than just getting your prospects to choose you over your competition. It’s about getting them to see you as the solution to their problem. You can be the best in your field, you can have the best products out there – but it doesn’t matter if your target audience doesn’t know you exist.

To your prospects, your company and all of its competitors sound the same! Unless you have a unique brand identity. You can’t just go out there and say, “I’m the best. You should buy from me.” Nobody likes to be sold, but everyone likes to buy. But will they buy from you??

Well, why should they? See if any of this sounds familiar:

  • I’m the best-kept secret in my field and I can’t stand it anymore.
  • My prospects can’t tell the difference between my competitors and me.
  • My competitor is able to charge so much more than I can and it frustrates me.
  • I want to raise my prices but every time I try, I hear “that’s too expensive” and they won’t pay.
  • Why is my competitor able to charge so much when I know my product is SO much better?
  • My “elevator speech” sucks. When I tell people what I do at networking events, their eyes glaze over.
  • I can’t communicate what I do simply and effectively.
  • My pitch sounds the same as my competitor. There’s very little that’s different.

All businesses succeed on the power of the brand they create for themselves.

Becoming an unforgettable brand doesn’t just happen by deciding it’s a good idea. There’s a lot of work to do…it’s a process… and with this 30-day training program, you’ll get that process delivered inside engaging 3 – 5 minute videos which lead to revealing workbook exercises that will help you to write your greatest story and become unforgettable in business. At the end of 30 days, you’ll be able to talk about yourself, the benefits of working with you and your accomplishments in a powerful way that transcends the company you work for and your title.

Unearth your true purpose and use it like a North Star to direct your business in the right direction.

Here’s how most business owners think of building their brand, and I’m going to show you why this is DEAD WRONG. They come from the mindset of describing their product or service first. Then they get into how they do what they do, and then why you should buy from them. Sound logical?

It’s trash.

If you want to be the first company people think of in your market, then you need to make a radical shift in the way you present yourself. Companies that I’ve worked with like Sony and Disney, get this. They work from the inside out, and they tell you WHY you should pick them FIRST above all the other choices that you have. Then they get into HOW they do what they do, and FINALLY they tell you WHAT it is they’re selling. And by that time, you’re pulling out your credit card because you want to align with them. They have resonated with you from the start, and the product or service is a by-product of the desire they have created.

I’m sure that you fought tooth and nail to get your business to where it is today. But at a certain point it’s not about what your company does or how well it performs, it’s about why you do what you do. To find this “WHY” behind your business, you have to articulate your value and what you stand for. Today’s most admired CEOs run their businesses with conviction and that’s what building a brand delivers – a true purpose for your company’s very existence. If done right, your brand acts as your North Star!

Working your way from the inside out is KEY to separating yourself from your competition. And it starts with peeling away the layers to define your business. If you have started your business for a reason deeper than to just make money and you want to fearlessly reach your highest potential by working with true purpose, this program is for you. If you are tired of your company being the best-kept secret and you’re ready to step into the spotlight to really be seen brilliantly and get paid accordingly, then order today!

Do You Want To Earn Respect and Revenue? Then It’s Time To Take Charge Of Your Brand.

Your first priority is to create a definition of your business in a word or very short phrase. Sound impossible? Our Reinvent Yourself In 30 Days Brand Mastery Program will walk you through this, step-by-step, and help you to drill down to the core of your authentic brand identity. This is what we do at Big Fish. We’ve done it for Fortune 500 corporations, and the same process will work for you too.

It doesn’t matter if you are in business for yourself or you have thousands of employees. You need to define who you are and what your company delivers so that your prospects will know why they want to buy from you!

Imagine having one of the world’s leading brand strategists as your daily coach

That’s just what you will get in this intensive video program, which will guide you through the process of launching your own brand. In just 30 days you will have your personal brand strategy completed, giving you the tools you need to:

  • Reconnect with your company’s unique value
  • Reestablish relevance in the marketplace
  • Declare your mission
  • Craft powerful marketing message
  • Overcome your barriers to success
  • Draft a solid marketing plan to realize your goals

A structured, linear program with daily video support to keep you on track and on your way.

For the next 30 days, your job is to watch each video and complete all the exercises in the accompanying workbook to discover, define, and learn how to effectively communicate your unique talents and abilities. With this end in mind, you’ll increase your influence and effectiveness and thrive in your business.

I will be with you every step of the way– motivating and inspiring you with true stories and effective tactics to reinventing your business. At the end of each video, I’ll give you a Secret Of The Day to moving your business forward that will spur you on in your process.


Reinvent Yourself In 30 Days Total Package only $50 on Udemy

Order Now!

Robin Fisher Roffer
Founder & CEO, Big Fish Marketing


Good news! Thanks to your brilliant workshop, I have my brand down pat and the universe has given me two new opportunities to share it with that resulted in two connections today…having meetings with a restaurant and new candy brand next week…. Very excited 🙂

Chele McKee

Retail Space Designer

I can’t thank you enough for your incredible generosity and hospitality in welcoming me into your home and spending the time with me to take my business to the next level. You helped me put a few things in place that allowed me to reenergize my business aligned under the right brand. And you affirmed the direction I was already going and expanded it in the same respect. It was such a pleasure to be able to have someone work on my business for a change rather than vice versa 🙂

Debbie Bermont

Author, Outrageous Business Growth

I attended a Reinvent Yourself workshop to get clear on my message and solidify my brand. I thought I could build my brand myself, but after a year in business I was still all over the place trying to be everything to everyone, which diluted my impact and left me frustrated. I decided I needed help…and wanted it from the best. After spending a day and half with Robin, I’m walking away laser-focused on who I am, the value I bring and how to differentiate my business in the marketplace. If you want clarity and confidence to take your business and your life to the next level of success, this workshop is a must-attend!

Kristi Daniels

Author, Thrive 9 to 5

Working with Robin is the best workshop/coaching experience I have ever had! She is fabulous — insightful, fun, and quick! I have clarity in a way that I have never had before. I can’t believe how much we accomplished in one day: new tagline, mission statement, signature speech and so much more! Worth it at twice the price!

Anne Collier

Founder, Arudia Executive Coaching and Development

Robin is professional, knowledgeable, charismatic and full of energy! Working with Robin helped me make a crucial shift in my career — helping me focus and get on the right path. I am incredibly grateful to her and the services she offers and would recommend this workshop to anybody thinking of starting a new professional or personal journey.

Emily Henry

Furniture Maker & Interior Designer

Robin is opening the treasure chest of branding nuggets that she has accumulated from her life’s work with Fortune 100 companies. Her business acumen is only surpassed by her generosity of spirit.

Sandi Padnos

Owner, Public Relations Training Now