"4 Steps You Can Take Right Now to Ignite Your Business or Career with a Personal Brand"
Brand Strategy
TV Guide
Reinventing one of America’s most iconic brands, Big Fish capitalized on the enthusiasm of today’s insatiable entertainment fans to position TV Guide as fresh, relevant and inside of Hollywood. Our brand strategy paved the way for shows like Weeds and Curb Your Enthusiasm and informed an exciting graphics package featuring the logo as a window surrounded by bold, jewel-tone colors. From image spots to the affiliate presentation and advertiser Upfront to a pro-social initiative and website redo, Big Fish helped cement TV Guide’s position as the new entertainment leader and destination for America to watch it’s favorite shows.
