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STAYING POWER REQUIRES
                       BRAND EVOLUTION

Brand Strategy

CB Richard Ellis

CB Richard Ellis Investors called upon Big Fish to develop a brand strategy that resonated with its commercial clients and clearly established them as the authority on commercial Real Estate. Big Fish conducted a day-long brand discovery workshop with key CBRE executives utilizing our eigh-step brand building methodology. We then crafted the strategy and used it as the creative platform to develop break-through trade advertising and glossy marketing collateral that conveyed to potential clients that as the global leader in commercial real estate investment, CBRE thinks “Outside The Building” and delivers real results and real value.

PRESENTATIONS

AMC

A&E

Bloomberg

Hallmark

CSTV

WE TV

QUBO

HISTORY

FUSE

UNIVISION

TV GUIDE NETWORK

richardThumbs Think Outside CBRE A step Ahead