"4 Steps You Can Take Right Now to Ignite Your Business or Career with a Personal Brand"
Brand Strategy
BET
In an effort to strengthen its advertiser offering, BET called upon Big Fish to unite all of their network brands. We quickly got to work arriving at a new value proposition that translated into a strategic trade communications plan and mulit-media Upfront presentation. Finally, we created a style guide that united all of BET’s brand’s into one streamlined piece that could be used by stakeholders to communicate theimportance of each network and their collective value. The results reverberated across the industry; showing advertisers the power of partnering with BET across multiple platforms.
