Big Fish CEO Robin Fisher Roffer leads your key stakeholders though an immersive half-day or full-day workshop to unearth your value proposition and create a unified brand strategy focusing on how to appeal to you target audience, identifying and defining tactics to overcome principal barriers, and solidifying clear positioning in the marketplace. The workshop will maximize results through efficient use of Roffer’s eight-step brand-building methodology.

SAMPLE WORKSHOP AGENDA

9:00am—Zero In On The Brand’s Mission

Recognize who inspires us
Explore core values
Create mission statement
Develop a brand filter

10:30am—Unearth The Soul Of The Brand

List key benefits
Craft brand description
Arrive at theme/governing thought

12:00pm—Identify The Target Audience (Working Lunch)

Who is our target audience?
What promises can we make to them?
What is it we want them to say about us?

1:00pm—What Makes Us Different?

Look at the competitive landscape
What can we do differently?
What is our unique point-of-view?

2:00pm—What’s Standing In The Way?

Identify principal barriers
Strategize how to remove obstacles

2:30pm—Define The Look, Feel, And Personality

Make an attitude list; what are we and what are we not
What is the visual vibe?
What is our voice?

3:30pm—Attract and Build The Audience

What can we do on-air, in print and outdoor?
What can we do online?
Who can we partner with to get the word out?