Our Back Story

Big Fish Milestones

In 1992, Robin Fisher Roffer left her job as Director of Advertising and Promotion at Turner Networks and founded Big Fish Marketing, Inc. The rest is branding history.

2016Launched Comcast Platform Services
2015United ad sales teams under FOX Networks
2014Created Food Network/Cooking Channel Upfront
2013Crafted cross-brand/cross-platform story for Scripps Networks
2012Wrote brand strategies for FOX Digital and Sony Pictures Television
2011Conceived a new brand direction and sales story for REELZ and ad sales story BET
2010Re-branded TV Guide Network and NATPE
2009United A&E Networks and Lifetime Networks into one cohesive brand
2008Developed Beauty Benefits brand for Wet ‘n’ Wild cosmetics
2007Created upfront presentations for A&E, History and AMC
Executed the online launch campaign for The CW
2005Catapulted ratings for Bravo’s Project Runway with season-long promotion
2004Executed ABC’s Lost and Desperate Housewives online launch campaigns
2003Crafted MTV Networks brand unity campaign
2002Executed Lifetime’s Women Rock promotion
2001Guided launch of Hallmark Channel
2000Executed CNN’s Your Choice Your Voice initiative
1999Branded Sony’s AXN and ANIMAX in Asia
1998Crafted brand strategies for NHL.com and PGA.com
1997Created Animal Planet’s distribution marketing strategy
1996Conceived 3 new websites for AOL
1995Executed launch promotion for Saturday Night Live on Comedy Central
1994Crafted FX affiliate launch campaign
1993Executed Discovery’s Shark Week Sweepstakes
1992Created national promotion for The NFL on TNT