Our Back Story

Big Fish Milestones

In 1992, Robin Fisher Roffer left her job as Director of Advertising and Promotion at Turner Networks and founded Big Fish Marketing, Inc. The rest is branding history.

2017Produced upfront for HGTV and DIY
2016Crafted brand strategy & story for Comcast Platform Services
2015United four ad sales teams under FOX Networks Group
2014Produced Food Network and Cooking Channel upfront
2013Crafted cross-brand / cross-platform story for Scripps Networks
2012Wrote global brand strategy for Sony Pictures Television
2011Designed brand guide and produced upfront for BET
2010Crafted MTV social media strategy
2009United A&E Networks & Lifetime ad sales teams
2008Launched HD campaign for NBC Universal
2007Created upfront presentations for A&E, History and AMC
Executed the online launch campaign for The CW
2005Catapulted ratings for Bravo’s Project Runway with season-long promotion
2004Executed ABC’s Lost and Desperate Housewives online launch campaigns
2003Crafted MTV Networks brand unity campaign
2002Executed Lifetime’s Women Rock promotion
2001Guided launch of Hallmark Channel
2000Executed CNN’s Your Choice Your Voice initiative
1999Branded Sony’s AXN and ANIMAX in Asia
1998Crafted brand strategies for NHL.com and PGA.com
1997Created Animal Planet’s distribution marketing strategy
1996Conceived 3 new websites for AOL
1995Created ratings winning SNL promo campaign for Comedy Central
1994Crafted FX affiliate launch campaign
1993Executed Discovery’s Shark Week Sweepstakes
1992Created national promotion for The NFL on TNT