Go Ahead and Blow Your Own Horn

Go Ahead and Blow Your Own Horn

Declare your worth with a value proposition. Last week I gave a speech to a room full of television producers who were tired of being the best kept secret in Hollywood and wanted to step into the spotlight and become legendary brands like Jerry Bruckheimer, Tina Fey,...
3 Steps To Creating A Memorable Tagline

3 Steps To Creating A Memorable Tagline

Take charge! Transcend the title corporate gave you and define yourself. If you’re having trouble describing you lickity split – here is the solution – create a tagline. A tagline speaks volumes about who you are and what you can do in a quick word or short phrase. If...
Differentiate Yourself With A Specialty

Differentiate Yourself With A Specialty

Clearly define your expertise so you can attract the opportunities you want and the money you need. The process of developing a dynamic brand image asks you to unearth your authentic self, identify what you bring to the table, declare your values, vision your future,...
Will The Real YOU Please Stand Up

Will The Real YOU Please Stand Up

It’s high time you finally declare your core values and stick to them There is no doubt that one of the worst things a leader can be called is a wishy-washy flip-flopper. So isn’t it ironic that most of the people doing the name-calling haven’t declared their own...
What Are People Saying About You?

What Are People Saying About You?

Who you think you are and what others perceive can be two very different things. Your boss thinks he’s the smartest guy in the room. You think he’s an idiot. Your assistant boldly asks for a promotion. You think she’s got miles to go before she can move up. Your...
How To Befriend The Top Brass

How To Befriend The Top Brass

If you want your personal brand to shine with decision-makers, become a fan of their business. When I was at Turner Broadcasting, I would have lunch with the heads of each network on a monthly basis. Although they were presidents and I was just a director, they were...