Big Fish Blog
Category: Creating A Personal Brand
Calling All Brand Cheerleaders!
by Robin Fisher Roffer
When the going gets tough, those with a strong personal brand call on their biggest supporters. Every great brand needs a squad of brand cheerleaders. This is why companies spend millions of dollars on public relations and social media firms, … more
Top Reinvention Artists of 2012 (And What You Can Learn From Them)
by Robin Fisher Roffer
Reinvent yourself with a little inspiration from this year’s nominees into my Big Fish Hall Of Fame. What does it take to sustain a long, successful career in business? Being talented and smart is just the beginning. The key is … more
The Year of Living Fearlessly
by Robin Fisher Roffer
The world’s most dynamic people are constantly evolving. Isn’t it time you reinvent yourself? I’m feeling that itch again. I’ve never liked standing still too long. That’s not the way to move forward. Best selling author Michael Port agrees. When … more
So You’re Flawed, Who Isn’t?
by Robin Fisher Roffer
Authenticity isn’t about telling the truth as much as owning it. Diane Arbus once said, “A photograph is a secret about a secret. The more it tells you the less you know.” Six months ago, my sister sent me an old photograph … more
5 Ways To Be Fearless At Work In 2012
by Robin Fisher Roffer
Want to grab more clients or get a promotion? Sure you do. Start by unleashing the real you. If you’re wondering how you can alter your workplace behavior to thrive in the New Year — Kiss up to the boss? … more
5 Ways To Be A Great Client And Get The Best Work
by Robin Fisher Roffer
How to turn your outside partners into your personal brand builders As an executive at Turner I had the power to hire and fire agencies and consultants. I would hammer them on cost and then swell up with pride. It … more
Feeling Like A Fish Out Of Water?
by Robin Fisher Roffer
Being different is a major positive if you use it to your advantage. Sometimes I feel so different it hurts. On one hand I know it’s a good thing to think differently, dress differently, and be raised differently. It sets … more
Why Going Undercover Is A Personal Brand Killer
by Robin Fisher Roffer
Don’t fool yourself. If you are someone’s “secret weapon,” you’re being undervalued. Last Friday morning I received a phone call from a client who needed a messaging strategy delivered by noon on Monday. She expected gold in that timeframe and … more
Stand Out. Get Noticed. Now.
Go to the Master Class, Make Things Happen
Reinventing Yourself: 10 Steps To Shifting Your Career Into High Gear
The Fearless Fish Out of Water: How To Succeed When You’re The Only One Like You
Make A Name For Yourself: 8 Steps Every Women Needs To Create A Personal Brand Strategy For Success
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