"4 Steps You Can Take Right Now to Ignite Your Business or Career with a Personal Brand"
Big Fish Blog
Category: Personal Branding Strategies
What Business Are You In?
by Robin Fisher Roffer
Figuring out the answer to this common question will give your brand the competitive edge Last week, I was guiding a bio-medical company toward unearthing the soul of their brand –when suddenly the CEO realized that his company wasn’t in … more
What Are People Saying About You?
by Robin Fisher Roffer
Who you think you are and what others perceive can be two very different things. Your boss thinks he’s the smartest guy in the room. You think he’s an idiot. Your assistant boldly asks for a promotion. You think she’s … more
How To Befriend The Top Brass
by Robin Fisher Roffer
If you want your personal brand to shine with decision-makers, become a fan of their business. When I was at Turner Broadcasting, I would have lunch with the heads of each network on a monthly basis. Although they were presidents … more
When To Share It And When To Stuff It
by Robin Fisher Roffer
It’s not what you say, but how you say it that really matters. Last weekend, I ate Dim Sum in San Francisco with my brilliant 23-year-old nephew. He’s less than a year out of Northwestern with a sweet job as … more
Calling All Brand Cheerleaders!
by Robin Fisher Roffer
When the going gets tough, those with a strong personal brand call on their biggest supporters. Every great brand needs a squad of brand cheerleaders. This is why companies spend millions of dollars on public relations and social media firms, … more
Busting The Myths About You
by Robin Fisher Roffer
Let’s face it: you’re branded the minute you walk in the door. It’s a cold hard truth that conclusions are instantly drawn about you and myths are formed based on assumptions, preconceived notions and first impressions. Any of those myths … more
How To Become The Superhero Of Your Own Story
by Robin Fisher Roffer
Strategies for responding to “Tell me about yourself” Last week I was in a pitch meeting with a television network. I was in the president’s office seated with six of his key executives on chairs and sofas around a large … more
When Interviewing Tell Your Greatest Story
by Robin Fisher Roffer
First impressions are critical when creating a personal brand Years ago when I was first building my business, I used to reveal way too much. The more insecure I felt, the more I would blabber on. This need to be … more
Stand Out. Get Noticed. Now.
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