Big Fish Blog
by Robin Fisher Roffer
When the going gets tough, those with a strong personal brand call on their biggest supporters. Every great brand needs a squad of brand cheerleaders. This is why companies spend millions of dollars on public relations and social media firms, … more
by Robin Fisher Roffer
Let’s face it: you’re branded the minute you walk in the door. It’s a cold hard truth that conclusions are instantly drawn about you and myths are formed based on assumptions, preconceived notions and first impressions. Any of those myths … more
by Robin Fisher Roffer
Strategies for responding to “Tell me about yourself” Last week I was in a pitch meeting with a television network. I was in the president’s office seated with six of his key executives on chairs and sofas around a large … more
by Robin Fisher Roffer
First impressions are critical when creating a personal brand Years ago when I was first building my business, I used to reveal way too much. The more insecure I felt, the more I would blabber on. This need to be … more
by Robin Fisher Roffer
Personal branding can help you get there I am a Reinvention Specialist. And specialists make more money than general practitioners. No matter the specialty, the more narrow your expertise; the more in demand you’ll be. Utilizing personal branding strategies will … more