Big Fish Blog
by Robin Fisher Roffer
If you’re trying to squeeze yourself into being someone you’re not, it’s time to reinvent yourself. At business school, they teach a class called “Organizational Behavior.” During this class, you learn that there are two different kinds of people in … more
by Robin Fisher Roffer
Let’s face it, you’re branded the minute you walk through the door I have a friend who is very smart, very charming, and very New York. At my suggestion, he interviewed for a sales position at Turner Networks in Atlanta. … more
by Robin Fisher Roffer
To propel your career forward, it’s essential to recognize your talents and what truly sets you apart. My talents are all about performing: singing, dancing, acting, and public speaking. I have a friend who’s a talented pianist and one who’s … more
by Robin Fisher Roffer
What to do when you’re overworked, overwhelmed and over-everything. On Saturday afternoon my husband and I climbed into our hot tub for a little soak. Steven had just come home from a 35-mile bike ride; I had just finished writing … more
by Robin Fisher Roffer
Business leaders know that they’re not perfect and never will be. I’ve been thinking about right and wrong, black and white, good and bad and I’m finding less and less use for these definitive terms, especially when it comes to … more
by Robin Fisher Roffer
Is is time to change a career and seek greener pastures? In 2006 my company was hired to create a brand strategy and marketing plan for a new venture backed by KISS front man Gene Simmons. The project entailed branding … more