| 9am | Unearth The Soul of Your Brand- Examine your values and passions
- Get clear on your strengths and expertise
- Define your specific goals
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| 10am | Explore Limiting Beliefs and Defenses- Look at old patterns and defense mechanisms
- Find your true essence and authentic nature
|
| 11am | Create Your Vision Statement- Detailing vision for your life and career
- Crafting path for next ten years
|
| 12pm | Articulate Your Value Proposition- Drafting your mission statement
- Creating your brand description
- Boiling it all down to your tagline
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| 1pm | Lunch and Conversation |
| 1:30pm | Appeal To Your Target Audience- Define your audience and how you want them to perceive you
- Craft a story that will resonate with your target audience
- Arrive at speaking platform, product ideas, books, etc.
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| 3pm | Create Your Marketing Plan- Define your brand's look and feel
- Write your social media strategy
- Craft advertising and PR plan
- Arrive at list of materials and tactics
- Brainstorm event ideas
- Map out next steps and to do's
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| 5pm | Wrap up and goodbye! |
