Brand Strategy

PUTTING IT ALL DOWN ON PAPER: THE ESSENTIAL BRAND STRATEGY

Whether launching a new brand or evolving an existing one, we’ll create a compelling brand story for all future communication, identity and marketing:

  • CONCEIVING THE NAME AND TAGLINE
  • SOLIDIFYING YOUR BRAND’S VALUE PROPOSITION
  • DIFFERENTIATING YOUR BRAND FROM THE PACK
  • CRAFTING THE MISSION STATEMENT
  • DEFINING KEY SALES MESSAGES
  • CLARIFYING PERSONALITY AND ATTITUDE
  • CREATING A BRAND FILTER
  • EXPLORING A LOOK AND FEEL

WHAT OUR CLIENTS ARE SAYING

Robin and her team consistently deliver breakthrough work for us. She is also one of the best writers and sales people I know. I can’t talk about her without also mentioning what a great person she is.

TODD SCHOEN
SVP Marketing – FOX Cable Networks

Robin – I can’t thank you enough for how important you were to our script writing process and overall positioning and messaging. And personally, you gave me the framework, and some beautiful words and flow, for my opening remarks. I was very happy with the way we kicked off the presentation, and it would not have been as effective without your guidance.

JON STEINLAUF
President, National Ad Sales and Marketing – Scripps Networks

Robin understands that great brands are about simple truths, and she knows how to use her many talents to help companies uncover those truths and communicate them in a fresh and authentic way.

GUY SLATTERY
SVP Marketing – A & E

Thank you for your tireless work to make this year’s Upfront presentation such a success!

TOBY BYRNE
President, Ad Sales – FOX Networks

Thanks to Robin’s skilled branding guidance, this year’s NATPE conference was a success. Registration numbers were up, two of our host hotels sold out six weeks in advance and press registration was strong. The vibe and the moment at NATPE are positive!

BETH BRAEN
SVP Marketing – NATPE