Brand Strategy
PUTTING IT ALL DOWN ON PAPER: THE ESSENTIAL BRAND STRATEGY
Whether launching a new brand or evolving an existing one, we’ll create a compelling brand story for all future communication, identity and marketing:
- CONCEIVING THE NAME AND TAGLINE
- SOLIDIFYING YOUR BRAND’S VALUE PROPOSITION
- DIFFERENTIATING YOUR BRAND FROM THE PACK
- CRAFTING THE MISSION STATEMENT
- DEFINING KEY SALES MESSAGES
- CLARIFYING PERSONALITY AND ATTITUDE
- CREATING A BRAND FILTER
- EXPLORING A LOOK AND FEEL