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Big Fish Blog

Top Reinvention Artists of 2013

By Robin Fisher Roffer

Fearless, irreverent, and purpose-driven — there’s a lot to learn from this year’s Big Fish Hall Of Fame inductees.

Neil Patrick Harris

Neil Patrick HarrisBest known as the lovable wunderkind doctor of ‘90s television, Neil Patrick Harris has worked tirelessly to expand his sitcom repertoire to include stage as well as screen, and in the process become a consummate comedian and entertainer. Following the passage of the Marriage Equality Act, Harris announced his engagement to his long-term partner, infusing his personal brand with advocacy for issues he is passionate about. He has recently made the transition from long-time Tony Award host to hosting the Emmys, making him more visible and beloved to the public.  More…

21 Ways To Make A Name For Yourself

By Robin Fisher Roffer

What does it take to create a high performance career that gains steam, rather than peters out? Read on.

My company Big Fish Marketing turned 21 this year, and I couldn’t be prouder of my business and the brands we’ve built. In honor of our anniversary, I’ve made a list of the major lessons I’ve learned from working with top executives at some of the world’s biggest brands. More…

Unmotivated? Burned Out? Stuck?

By Robin Fisher Roffer

Answering these questions will help you come back to yourself so you can finally move forward.

Over the summer I had the privilege of spending a week in Atlanta, the city where I started my professional life.  I thought about all the jobs I held there in my 20’s: stints in fashion and music, and promotion director posts at a pop radio station, alternative newspaper and finally at TNT, where I made a name for myself in the cable television industry.   More…

How To Sell Your Ideas Like Don Draper

By Robin Fisher Roffer

Could playing small be what’s keeping you from winning big in business?

Each time I sit down to watch an episode of Mad Men I’m drawn in by the power that Don Draper commands in a meeting. He knows that he’s got the right idea. His cocksure pitch blankets the client in confidence. With total faith, they believe that the campaign will work to increase sales and build their personal reputations as genius decision makers. And whether it’s Cool Whip or Clearasil, Don and the Mad Men of Sterling Cooper Draper Pryce deliver. More…

Needs vs. Wants

By Robin Fisher Roffer

Why is that when we get what we want it can feel like a hollow victory? Maybe it’s because we didn’t really need it after all.

reinvent yourself, Robin FisherA few weeks ago I made a list of what I needed and what I wanted in my life. This was soul-searching work. For so long I had operated from a place of want. I bought things because I wanted them. I had that extra glass of wine because I wanted it. I chose partners and projects because I wanted to be wanted. My wants were primal and fleeting.

It was not in my nature to work from a place of need. Even admitting that I needed anything was painful. More…

The Importance of Celebrating You

By Robin Fisher Roffer

Feeling self-conscious? Doubting your value? It may be time to throw yourself a party.

I have been celebrating my birthday over the past couple of weeks. I attended intimate dinners and cocktail events that I arranged in my honor in Chicago, New York, Atlanta and Los Angeles. As I made my way across the country, each night I would walk into a room filled with people I love. In turn, the next day I came to my meetings happily in service.

Injecting more love into your life is essential to your success. That’s because closing deals and building relationships is no longer about selling, it’s about serving. We serve others when we bring love into the room – when we compassionately listen to their challenges and provide tailor-made solutions. This naturally happens when you leave your problems and ego at the door and operate with principled intention. More…

How To Create A Culture of Fearless Innovation

By Robin Fisher Roffer

Quality and customer service are no longer differentiators. Innovation is what creates a sustainable competitive advantage.

I’m feeling like the word “marketing” should be retired. I know this may sound like blasphemy to most of you, but what I see driving success in large corporations and in small businesses is not traditional marketing, it’s culture.

The American Marketing Association defines marketing as “an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” More…

5 Ways To Hit Your Peak

By Robin Fisher Roffer

Some of us peak in high school and some of us find career fulfillment at 70. Have you hit your peak?

At the beginning of December, my 13-year-old daughter told me that she wanted to switch to a private prep school after Winter Break. The alternative school she was attending was no longer challenging her and she wanted more structure – a place where she could feel a sense of accomplishment. More…

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Upcoming Presentations

July 10, 2014 - Thirty One Gifts National Conference
Columbus, OH
Super Day Training
July 23, 2014 - Thirty One Gifts National Conference
Denver, CO
Super Day Training

Past Presentations

August 21, 2013 - TOMS, Women's Leadership Event
Los Angeles, CA
Make A Name For Yourself
November 7, 2013 - TED Ideas Worth Spreading
New York, New York
4 Steps to Igniting Your Personal Brand Workshop
February 26, 2014 - Scripps Networks
Ft. Myers, FL
7 Steps to Igniting Your Personal Brand Keynote
March 5, 2014 - AIG
Houston, TX
Make A Name For Yourself Keynote

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