By Robin Fisher Roffer
When the going gets tough, those with a strong personal brand call on their biggest supporters.
Every great brand needs a squad of brand cheerleaders. This is why companies spend millions of dollars on public relations and social media firms, and entertainers hire agents and publicists—and career-conscious professionals look for mentors and coaches to help spread the word about their brands. In fact, we all need people whom we can talk to about serious things in all areas of living, not just work—friends and business people, with shared interests and understandings. I am fortunate to have a strong support team—a personal “board of directors” who build me up in spirit and in word and deed. They are critical to my brand’s success. More…
By Robin Fisher Roffer
If you’re trying to squeeze yourself into being someone you’re not, it’s time to reinvent yourself.
At business school, they teach a class called “Organizational Behavior.” During this class, you learn that there are two different kinds of people in business: Clock Builders and Time Tellers.
To run — the world needs both kinds of people – those who create the vision (Clock Builders) and those that implement it (Time Tellers). Knowing which role you play best is essential to career fulfillment and happiness. More…
By Robin Fisher Roffer
How to keep it together when what’s happening at work and in the world is so completely insane.
I used to be so sure I knew the next right step. But, now there is so much uncertainty in business, politics, the environment, the economy, how to parent, the right way to eat — even a positive, self-directed person like myself can feel out of sorts and well, a bit insane. More…
By Robin Fisher Roffer
Reinvent yourself with a little inspiration from this year’s nominees into my Big Fish Hall Of Fame.
What does it take to sustain a long, successful career in business? Being talented and smart is just the beginning. The key is to fearlessly evolve — reinventing yourself by altering your look and presentation style, honing your craft, choosing challenging projects and building upon your successes.
My second annual Big Fish Hall of Fame honors those who have made waves in the past 12 months. I’ve looked for celebrities and business leaders who have recast themselves organically into a different form. Who have changed themselves so much that they seem entirely new and more relevant than ever. More…
By Robin Fisher Roffer
The world’s most dynamic people are constantly evolving. Isn’t it time you reinvent yourself?
I’m feeling that itch again. I’ve never liked standing still too long. That’s not the way to move forward. Best selling author Michael Port agrees. When I asked him, “What is the single biggest challenge facing you in 2012?” He answered, “Staying interested.” Bingo! That’s the feeling. That’s the itch. More…
By Robin Fisher Roffer
Authenticity isn’t about telling the truth as much as owning it.
Diane Arbus once said, “A photograph is a secret about a secret. The more it tells you the less you know.” Six months ago, my sister sent me an old photograph that contained a myriad of secrets.
The picture is shot in Hot Springs, California where we are living in an Airstream trailer. I am 5-years-old and I’m holding a white poodle puppy. My little sister Wendy is seated next to me. We are wearing matching red pants. My grandmother is smoking a cigarette in a housecoat. A white haired woman I don’t recognize stands behind us with clenched fists. More…
By Robin Fisher Roffer
Why staying open — rather than pushing an agenda — could create more abundance in the New Year.
My family and I celebrated New Years’ Eve in San Miguel de Allende, Mexico. After an evening of eating tacos, shooting tequila and watching fireworks with good friends, I went to bed thinking about my annual New Years’ Day ritual of writing down my accomplishments and setting goals for the new year. More…
By Robin Fisher Roffer
Want to grab more clients or get a promotion? Sure you do. Start by unleashing the real you.
If you’re wondering how you can alter your workplace behavior to thrive in the New Year — Kiss up to the boss? Lay low? Aggressively jockey for position? — I have some surprising (and comforting) advice for you. Be yourself.
This is the year to quit hiding your differences and start embracing them. It’s the ones who are unforgettable and indispensible that get ahead. Blend in too well and you could seem expendable. More…
