By Robin Fisher Roffer
It’s high time you finally declare your core values and stick to them
There is no doubt that one of the worst things a leader can be called is a wishy-washy flip-flopper. So isn’t it ironic that most of the people doing the name-calling haven’t declared their own values or definitively told their employees or customers what they stand for or believe in? Too busy bending the rules or chasing an elusive dream of having everyone like them, they fail to live their lives with conviction. Holding others to a high standard, they themselves are unremarkable. More…
By Robin Fisher Roffer
On the road to defining your personal brand, you may want to keep your day job (at least for a while)
When I lived in Los Angeles I knew a lot of people who led double lives. By day they wait on your table, pick-up your dry cleaning (and sometimes your kids), answer phones, lick envelops and make you a latte just the way you like it. At night, they do stand-up at a local comedy club or sing at open mic night at a funky little bar. They pursue their dreams by going to auditions, knitting high fashion baby clothes, putting together awesome gift baskets for pets or designing greeting cards. Every one of these talented souls has a dream and they make ends meet while waiting for the world to notice. More…
By Robin Fisher Roffer
Figuring out the answer to this common question will give your brand the competitive edge
Last week, I was guiding a bio-medical company toward unearthing the soul of their brand –when suddenly the CEO realized that his company wasn’t in the pain relief business – it was actually in the patient empowerment business. This aha moment led us down a path to expansion that previously was unimagined. More…
By Robin Fisher Roffer
Who you think you are and what others perceive can be two very different things.
Your boss thinks he’s the smartest guy in the room. You think he’s an idiot. Your assistant boldly asks for a promotion. You think she’s got miles to go before she can move up. Your client feels he’s right not to change his advertising strategy. You think he just doesn’t understand today’s market. We all make judgments about the people we work with based on our own perceptions, but how many of us stop to realize that we are also being judged? More…
By Robin Fisher Roffer
What would you rescue if your home suddenly caught fire? It could hold the key to your true career destiny.
I’m passionate about television. I have been since I was a little girl. When I was five years old our house caught on fire, and when my mother came in my room to rescue me, I rescued my little white portable Sony TV. I didn’t have a favorite doll that I lavished love on. I adored my Sony instead. More…
By Robin Fisher Roffer
If you want your personal brand to shine with decision-makers, become a fan of their business.
When I was at Turner Broadcasting, I would have lunch with the heads of each network on a monthly basis. Although they were presidents and I was just a director, they were interested in how I was leveraging the local power of our affiliates to increase ratings.
The lunches were productive, fun and lively, something to look forward to. I gained insight on what was important to them and supported their goals with my marketing programs. More…
By Robin Fisher Roffer
If you’re looking for validation from your boss, co-workers or clients – look inside yourself instead.
There’s really no substitute for healthy self-esteem, but many of us try to find it outside of ourselves. Instead of doing good work for our own satisfaction, we do it for the approval of others. More…
By Robin Fisher Roffer
We’re in a deliver-it-fast, quick-as-lightening work world where reacting immediately is expected. But at what price?
Last week I wrote about the internal dilemma of deciding when to say it, how to say it and when to just stuff it. But this week, I realized that we often foul things up because most of us have an underlying need to react to everything that comes across our desk or computer screen with immediacy. More…
"4 Steps You Can Take Right Now to Ignite Your Business or Career with a Personal Brand"
