Robin Fisher Roffer – CEO, Chief Creative Officer
The premiere brand strategist for the digital age and leading reinvention specialist, Robin Fisher Roffer provides the rocket fuel that has ignited the launch pad of dozens of brands all over the world.
As founder and CEO of Big Fish Marketing, Roffer has launched and reinvented brands such powerhouse companies as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, FX, History, Lifetime, MTV, Oxygen, Sony, TNT and TV Guide.
With a mission to help professionals reignite their careers, Roffer is a bestselling author, career consultant and sought after speaker. A pioneer of personal branding, she has written three books: MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success, THE FEARLESS FISH OUT OF WATER: How To Succeed When You’re The Only One Like You and REINVENT YOURSELF, a video eBook on iTunes for iPad and iPod.
Steven Roffer – President
As president of Big Fish Marketing and co-founder of The Institute Of Reinvention And Relevance, Steven Roffer is in charge of sales strategy, interactive strategy, deal making and the day-to-day operations for both organizations. In addition to producing all of the Reinvent Yourself! Workshops and products, Steven contributes his personal branding expertise by facilitating many of the workshop sessions and exercises with Robin.
Steven Roffer began his career as a production executive at Hollywood’s most celebrated studios: Warner Bros., Twentieth Century Fox and Universal. For more than 15 years, Roffer was involved in the development and production of numerous feature films and movies for television including Batman, Lethal Weapon, Goodfellas, Hard To Kill, The Associate, Passenger 57, Stand And Deliver, Dangerous Liaisons, Innerspace, Driving Miss Daisy, Pink Cadillac and Reversal Of Fortune.