Big Fish Blog
by Robin Fisher Roffer
Distinguish yourself by creating a personal brand Next time you go to a networking event, do yourself a favor– don’t introduce yourself by your company name and title. So boring! Instead, use a tagline. A tagline speaks volumes about who … more
by Robin Fisher Roffer
Creating a personal brand is about shining a light on what’s different about you For as long as I can remember, I’ve always been self-conscience about my prominent Jewish nose. So naturally, I protested when Mark Hanauer, a well-known LA-based … more
by Robin Fisher Roffer
Is is time to change a career and seek greener pastures? In 2006 my company was hired to create a brand strategy and marketing plan for a new venture backed by KISS front man Gene Simmons. The project entailed branding … more